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WoodWatch: The importance of a unique and personal shipping experience
WoodWatch is an international lifestyle brand founded in 2013 that designs and sells watches and jewellery made from wood and other natural materials. What began as a side project by three ambitious friends quickly grew into a global success, shipping to over 100 countries worldwide.
As international volumes increased, manual label creation and complex customs requirements made scaling more challenging. With Sendcloud, WoodWatch automated shipping, reduced manual work by 50%, and built a scalable fulfilment operation to support both their own brand and other businesses.
CHALLENGE
From manual to automated global shipping
Eight years ago, WoodWatch was looking for a shipping solution that could automate label generation and save time. As they expanded internationally, manual label creation and handling customs documentation for shipments outside the EU made scaling increasingly complex.
They needed a system that integrated simply with their couriers, WooCommerce and Picqer — without adding operational overhead.
"Since we first founded WoodWatch, we’ve been working with Sendcloud to optimise our shipping process… Sendcloud turned out to be the ideal partner for us."
SOLUTION
A multi-carrier strategy
What began as a small-scale project by three friends has grown into sales all over the world, in shops and online. With international expansion came the need to select the right courier for every destination.
“We ship to various countries, and we want to use the best couriers for that. Sendcloud lets us use the best couriers in each market at the push of a button.”
Sendcloud was the only solution that offered simple integrations with WoodWatch’s couriers, WooCommerce and Picqer — without complex development work. Automated label generation and international documentation removed manual steps and reduced the risk of errors.
"Sendcloud is an extremely dependable partner for scaling up our personalised fulfilment."
RESULTS
Expanding fulfilment for other brands
With the help of Sendcloud’s strong and scalable platform, WoodWatch expanded into personalised fulfilment for other brands, combining automated shipping with a highly personalised service.
"At WoodWatch, we place enormous value on the personalisation factor. It quickly became clear to us that there are few fulfilment partners who can offer this service, which is why we decided to do it ourselves. We realised we were so good at it that we started doing personalised fulfilment for other brands."
50% time saved with shipping
By automating label generation and shipping processes, WoodWatch significantly reduced manual work and made shipping more efficient.
Nick Hummel
Head of Production & Fulfilment, WoodWatch
“Since we first founded WoodWatch, we’ve been working with Sendcloud to optimise our shipping process.”
Personnel costs reduced by half
Automatically generating customs forms for shipments outside the EU saves time and reduces the chance of manual errors.
Nick Hummel
Head of Production & Fulfilment, WoodWatch
“Where before we had to fill these in manually for each order and print them out, now we have fully automated this with Sendcloud. This not only saves us time but also reduces the chance of manual errors.”
100+ countries shipped to
With a multi-courier strategy, WoodWatch selects the best courier in each market at the push of a button to support global expansion.
Nick Hummel
Head of Production & Fulfilment, WoodWatch
“We ship to various countries, and we want to use the best couriers for that. Sendcloud lets us use the best couriers in each market at the push of a button.”
Expanded fulfilment for other brands
Using Sendcloud’s strong and scalable platform, WoodWatch now offers personalised fulfilment combined with automated shipping from a single environment.
Nick Hummel
Head of Production & Fulfilment, WoodWatch
“At WoodWatch, we place enormous value on the personalisation factor… We realised we were so good at it that we started doing personalised fulfilment for other brands.”
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