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Jimmy Joy: Scaling from student startup to millions of meals with smarter shipping
Jimmy Joy was founded in a student bedroom with the idea of creating nutritionally complete meal replacements. After a bold marketing stunt, demand suddenly skyrocketed and hundreds of parcels had to be shipped from different student flats across Amsterdam.
As the business scaled to millions of meals, Sendcloud helped turn manual fulfilment into an efficient, smart shipping operation.
CHALLENGE
From student flat fulfilment to managing hundreds of parcels
When demand increased overnight, the team manually divided 25kg bags across multiple student flats and transported hundreds of parcels to the post office.
As volumes grew, the warehouse process relied on piles of packing slips. Parcel weights couldn’t be adjusted properly, and incorrect address information led to returned shipments — creating inefficiencies and unnecessary costs.
“We used to work with piles of packing slips… a lot of packages came back because the address was wrong.”
SOLUTION
Smarter order processing with Sendcloud
To replace manual paperwork and improve order handling, Jimmy Joy introduced an automated shipping workflow with Sendcloud.
The software integrates easily with their webshop, centralising order data. With Pack & Go, warehouse employees can see exactly what to pack and where it needs to go. By scanning the order barcode, a shipping label prints instantly — eliminating manual paperwork and simplifying the picking and packing process.
“Pack&Go is very handy because you can see exactly what to pack and where to go… you scan it, a label rolls out, and then you’re done.”
RESULTS
Efficient shipping to support millions of meals
As Jimmy Joy scaled production to millions of meals and built a certified operation supported by scientists, their shipping process evolved alongside it. Manual fulfilment transformed into a smart workflow designed for efficiency and growth.
Time saved on every order
Instant label printing with Pack & Go reduces handling time across the warehouse.
Joey van Koningsbruggen
Founder
“Pack & Go is very handy because you can see exactly what to pack and where to go: you grab the scanner, you scan it, a label rolls out, and then you’re done.”
Fewer returns
Improved address handling prevents parcels from being returned due to incorrect shipping information.
Joey van Koningsbruggen
Founder
“We used to work with piles of packing slips… a lot of packages came back because the address was wrong. We don’t have that now.”
Streamlined picking and packing
Clear visibility of what to pack and where it needs to go simplifies warehouse workflows.
Joey van Koningsbruggen
Founder
“Pack & Go is very handy because you can see exactly what to pack and where to go… you scan it, a label rolls out, and then you’re done.”
Webshop integration – Sendcloud integrates easily with the webshop, improving overall order processing.
Joey van Koningsbruggen
Founder
“Sendcloud’s software easily integrates with our webshop.”
What started as manually shipping parcels from student flats has grown into a certified production operation delivering millions of meals — supported by efficient order processing and smarter shipping workflows.
Do you also want to organise your order picking and packaging process more efficiently?
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